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Financial Convenience. Everyday People.

Leading the way

As Canada’s leading provider of alternative financial products and services, The Cash Store Financial Services Inc. (Cash Store Financial) boasts an extensive network of branches located in over 200 communities nationwide. 

The Company operates two of the most recognizable brands in Canada’s expanding alternative financial services market – The Cash Store(Canada) and Instaloans – offering customers an option to traditional lending institutions. 

Founded in 2001 in Edmonton, Alberta under the name of Rentcash Inc., the Company is driven by a dynamic workforce, a performance-based culture, and a commitment to strong business fundamentals.  Cash Store Financial also operates branches in the UK under the banner, The Cash Store(UK). Cash Store Financial employs 1,800 associates nationwide.

The Cash Store(Canada)

With branches in nine provinces and two territories, The Cash Store(Canada) holds a strong position in all key markets and is the largest alternative financial services provider in Alberta, Saskatchewan, the Atlantic Provinces, and rural Canada.


Acquired by Cash Store Financial in 2005, Instaloans continues to hold one of the strongest brands in the alternative financial services market. Instaloans was founded in 1990 and currently operates branches in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Nova Scotia.



Cash Store Financial is a Canadian corporation that is not affiliated with Cottonwood Financial Ltd. or the outlets Cottonwood Financial Ltd. operates in the United States under the name "Cash Store." Cash Store Financial does not do business under the name "Cash Store" in the United States and does not own or provide any consumer lending services in the United States.