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Cash Store Financial to present at 2010 ROTH OC Growth Stock Conference

3/10/2010 12:00:00 AM

EDMONTON, March 10, 2010 / CNW / -- The Cash Store Financial Services Inc. (“Cash Store Financial”) (TSX: CSF), a leading alternative financial services company, today announced that Gordon J. Reykdal, Chairman and CEO, and Nancy Bland, CFO, will present at the 22nd Annual ROTH Capital Partners OC Growth Conference on Tuesday, March 16, 2010 at 9:30 a.m. Pacific time/ 12:30 p.m. Eastern time at the Ritz Carlton in Laguna Niguel, CA.  

The presentation will be broadcast live over the Internet at the following address: www.wsw.com/webcast/roth23/csf.tse  or through the Company’s website at www.csfinancial.ca  

A replay of the webcast will be available for 30 days following the presentation.  

About Cash Store Financial  

Cash Store Financial is the only broker of short-term advances and provider of other financial services in Canada publicly traded on the Toronto Stock Exchange (TSX: CSF). Cash Store Financial operates 480 branches across Canada under the banners: The Cash Store and Instaloans.  

The Cash Store and Instaloans act as brokers to facilitate short-term advances and as a provider of other financial services to income-earning consumers who may not be able to obtain these services from traditional banks. Cash Store Financial provides a private-label debit card and a prepaid MasterCard, as well as other financial services, including bank accounts through an agency agreement with DC Bank.   

Cash Store Financial employs more than 1,800 associates and is headquartered in Edmonton, Alberta, Canada.  

For further information, please contact:  

Gordon J. Reykdal, Chairman and Chief Executive Officer, (780) 408-5118   or

or

Nancy Bland, Chief Financial Officer, (780) 732-5683