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Cash Store Financial receives “Roll of Honour” Award from the Alberta Association of Fund Raising Professionals

3/17/2010 12:00:00 AM

EDMONTON, March 17, 2010/CNW/ - On March 17, 2010 The Cash Store Financial Services Inc. (“Cash Store Financial”) (TSX:CSF) was one of 16 companies recognized with a “Roll of Honour” award by the Alberta Association of Fund Raising Executives for its contributions to community. A presentation took place March 17 at the Edmonton Petroleum Club. (11110-108 Street, Edmonton, Alberta).

The “Roll of Honour” award celebrates extraordinary commitment and contributions from corporate citizens and individuals around the Edmonton market to the non-profit sector.  Cash Store Financial was nominated on behalf of their work with the Alberta Diabetes Foundation. The company is being recognized for its commitment to raise $7.5 million dollars over seven years for Diabetes Research and launching “Freedom” walks/runs in 21 locations across Canada in 2009.

JoAnne Langner, Executive Director, Alberta Diabetes Foundation said, “ADF Diabetes Research is extremely proud of our partnership with Cash Store Financial. The CSF Freedom Runs have been successful community events all across Canada in raising funds for our cause, proving that the Cash Store Financial family truly is a champion of diabetes research. The ADF, along with Cash Store Financial, hopes to further enrich this partnership and together we will continue our mission to find a cure for Diabetes.”

Gordon J. Reykdal, Chairman and CEO of Cash Store Financial, said: “Through our partnership with the Alberta Diabetes Foundation we have engaged our national network of 1,800 associates in a directed and meaningful effort to eradicate the negative impact of diabetes on individuals and families across Canada and the world. Participation levels by our associates in our Freedom campaign have been exceptional.  We are honoured to have been nominated by the Alberta Diabetes Foundation and we thank the Alberta Association of Fund Raising Executives for recognizing our commitment by placing us on this year’s Roll of Honour.

About Cash Store Financial

Cash Store Financial, headquartered in Edmonton, Alberta,  is the only broker of short-term advances and other financial services in Canada publicly traded on the Toronto Stock Exchange (TSX: CSF). Cash Store Financial operates more than 480 branches across Canada under the banners: The Cash Store and Instaloans and employs 1,800 associates. The Cash Store and Instaloans act as brokers to facilitate short-term advances and other financial services to income-earning consumers who may not be able to obtain these services from traditional banks. Cash Store Financial also provides a private-label debit card - the Freedom card and a prepaid credit card - the Freedom MasterCard, and other financial services.

For further information, please contact:

Gordon J. Reykdal, Chairman and Chief Executive Officer, (780) 408-5118