News Article

Cash Store Financial CEO Gordon Reykdal discusses company’s expansion plans on BNN

4/7/2010 12:00:00 AM

Cash Store Financial Chairman and CEO, Gordon J. Reykdal, today appeared on Business News Network to discuss the company’s current expansion plans.  The appearance followed the company’s announcement, April 6, of its intention to acquire Saskatchewan-based payday loan services provider, EZ Cash, and a second announcement that it will surpass 500 branches in operation by April 30, 2010.

A clip of Mr. Reykdal’s interview can be viewed here: http://watch.bnn.ca/#clip285871

About The Cash Store Financial Services Inc. (Cash Store Financial)

Cash Store Financial is the only short-term advance broker in Canada publicly traded on the Toronto Stock Exchange (TSX: CSF). Cash Store Financial currently operates nearly 500 branches across Canada under the banners: The Cash Store and Instaloans.

The Cash Store and Instaloans act as brokers to facilitate short-term advances and as providers of other financial services to income-earning consumers who may not be able to obtain them from traditional financial institutions. Cash Store Financial also provides a private-label debit card - the Freedom card and a prepaid credit card - the Freedom MasterCard, and other ancillary products including bank accounts.

Cash Store Financial employs 1,900 associates and is headquartered in Edmonton, Alberta. 

For further information on Cash Store Financial please contact:

Gordon J. Reykdal, Chairman and Chief Executive Officer, Cash Store Financial, (780) 408-5118;

or

Nancy L. Bland, Chief Financial Officer, Cash Store Financial, (780) 732-5683